Using promotional merchandise to boost your company is an excellent idea. You have the chance to let everyone know that your business exists. You can also make people feel great because you are offering something that they do not need to pay for. However, even if you have good intentions in giving promotional items, your efforts could backfire if you do not use them well. These mistakes could block you from succeeding.
Lack of purpose
You need to set goals when giving promotional products. Do you want people to visit your website? Do you want them to know about upcoming promotions? Do you merely want to introduce your business? Without a clear goal, it will be difficult for you to succeed in your marketing campaign.
Failure to tailor the products to your audience
Be careful in determining which products to give away for free. Even if they are for free, if they do not match your brand, they will be useless. For instance, if you are running a brewery, handing out beer glasses could be useful. If you do the same thing when you run a medical business, it would be a terrible mistake. It is a mismatch, and it shows that you do not know your target audience well.
The design of the merchandise matters. You need to find something exciting and attractive. Your goal is for other people to notice the name or logo of your company. If you are handing out free shirts, you need to attract attention to your company name on the merchandise. However, you need to determine the appropriate size. If you cover the entire shirt with the product logo, the recipient might feel that you are simply asking them to advertise your company for free.
Lack of distribution plan
After designing the promotional products, the next step is to determine how you are going to distribute them. You cannot ask an employee to stand on a random corner handing out shirts or mugs. You might find that a lot of people are willing to take those items, but none of them are potential customers. You need to think of the best way to give the stuff to deserving recipients.
For instance, you can hand out expensive and high-quality merchandise like shirts and exclusive mugs to loyal customers or even to your employees. You may also create an online game that offers special prizes to the winners. In doing so, you are sure that the people receiving the merchandise deserve to keep it.
Choosing cheap products
You want to minimise the cost of producing free merchandise. It does not mean that you should stick with inferior products. You still need to ensure that you are handing out something of top quality; otherwise, it will affect how people view your products. You want to cut the cost, but do not let go of quality.
By avoiding these mistakes, you will succeed in using free merchandise as a promotional tool.