This week, I printed a bit known as the “The grasp checklist of PR DON’Ts (or how to not piss off the author masking your startup).” The issue, in fact, with writing a “grasp checklist” is that as quickly as you publish it, everybody takes the chance to level out all of the (hopefully) long-tail tales that you just didn’t embrace the primary time.
And wow, startup founders and PR of us discover some funky methods to pitch journalists.
That unique grasp checklist had 16 entries, starting from not utilizing stress ways to drive a narrative to not altering your organization’s identify capitalization a number of occasions.
Now, here’s a checklist of 12 extra PR DON’Ts from the TechCrunch employees, who’ve turned our Slack thread on this topic right into a type of work remedy.
DON’T ship severed heads of the author you wish to cowl your story
Heads up! It’s bizarre to ship somebody’s skull to them.
That is an odd one, however imagine it or not, severed heads appear to roll into our workplace each couple of months due to the arrival of 3D printing. A number of of us within the New York TechCrunch workplace acquired these “presents” previously few days (see presents subsequent), and apparently, I now have a severed head resting on my desk that I get to get rid of on Monday.
Let’s assume linearly on this one. Most journalists are writers and presumably perceive metaphors. Heads have been positioned on pikes within the Center Ages (and sadly, generally lately) as a warning to different group members in regards to the threat of difficult whoever did the decapitation. Sure, it’d get the eye of the individual you might be sending their head to, in the identical method that burning them in effigy proper in entrance of them can entice eyeballs.
Now, I get it — it’s a demo of one thing, and possibly it’d even be humorous for some. However, why take the danger that the recipient goes to see the fairly apparent metaphorical connection? Use your noggin — no severed heads.
DON’T ship presents
Journalists have a job to do: we cowl essentially the most fascinating tales and write them up for our readers. That’s what we’re paid to do in any case.