Samsung has unveiled a TV that switches from a horizontal, landscape-style orientation to vertical – so it might probably simply show smartphone content material.
The 43in gadget is known as Sero and comes with an built-in easel-like stand upon which the display screen pivots.
It would go on sale in South Korea in the direction of the tip of Could and value 1.89m received (£1,250).
One TV analyst stated it was an attention-grabbing idea – however may need restricted purposes.
Sero will include a microphone and Samsung’s digital assistant Bixby in-built. It will also be set as much as show images, a clock face or different photographs.
Among the many content material customers would possibly select to look at on it might be a brand new collection of reveals by Snapchat, designed for cellular consumption and set to be launched in Could.
It was an attention-grabbing design however confronted challenges within the TV market, stated Matthew Rubin at market analysis agency Futuresource.
“The use case for the Sero, past that of an everyday panorama place TV, is proscribed, particularly with a comparatively excessive price ticket,” he stated.
“A number of content material from the likes of YouTube is already in panorama mode.
“It’s telling that the TV will initially launch in South Korea, which is a market with very excessive cell phone utilization, so the seemingly success may be gauged fairly early.”
The South Korean tech big is understood for its typically experimental TV designs. In 2017, it confirmed off a TV with a wood body that’s designed to show paintings and look extra like a portray when not in use.
And earlier this yr on the CES tech commerce present in Las Vegas, the agency unveiled a 75in (190cm) tv fabricated from modular micro LED panels.
The BBC has requested Samsung whether or not the Sero is more likely to be launched exterior South Korea and is awaiting a response.