For the return of “Maintaining Up With the Kardashians” this weekend, we spoke with every of the 5 Kardashian-Jenner sisters — that’s Kourtney, Kim, and Khloé Kardashian, and Kendall and Kylie Jenner — about their entwined and particular person companies.
One member of the family that makes a notable impression within the new season is Kim Kardashian’s husband, Kanye West. He’ll seem extra commonly on the present — and, for the primary time, he’ll be doing direct-to-camera “confessionals.” He additionally helped design the appears for the entire gang.
Kanye regularly texts with the present’s producers, we discovered — he redid the marginally 1970s aesthetic and clad the sisters in nude and silver. “He’s an actual inventive power, clearly, and had ideas on advertising, ideas on presentation of the present, on the opening title sequence,” Adam Stotsky, the president of E!, advised us.
At residence, Kim advised us, there’s a “temper board” that she and Kanye play with on a regular basis. It’s the place they put visible concepts they like, modifications they’ll wish to Kim’s beauty, perfume and accent traces. Kim doesn’t simply put her title on issues: she helps design merchandise and packaging too — making modifications when Kanye weighs in.
He additionally, we discovered, as soon as requested Kim to not do an Instagram sponsored publish from a quick style firm that he mentioned had ripped him off. However she didn’t lose the earnings — type of. “He wrote me a examine for that quantity and mentioned ‘Thanks a lot for at all times being supportive and never posting,’” she mentioned.
“Maintaining Up With the Kardashians” returns for season 16 on Sunday, March 31, at 9 p.m. Japanese/Pacific and eight p.m. Central. You possibly can learn all concerning the enterprise of the Kardashian-Jenner household proper right here.