“She stated, ‘Do you perceive what is anticipated of you? Do you perceive how a lot you will have? Do not disappoint,’ and I used to be like, ‘I’ve gotta work onerous to not disappoint,'” Ford says.
Ford has a imaginative and prescient for Land O’Lakes. She needs to rework individuals’s perceptions of the butter and cream firm and refocus consideration on the efforts it is making within the ag-tech area.
“My imaginative and prescient is to proceed to put money into expertise,” she says. “It’s important to have agility. E-commerce and e-business and expertise is disrupting all industries, together with agriculture, and there is a chance when you will have an insight-driven, technology-focused firm, as I imagine Land O’ Lakes is.”
The way forward for Land O’Lakes
“Grain farmers, growers, and producers throughout the US are all affected by the uncertainty churning round commerce negotiations and retaliatory tariffs,” Ford says. “Export market entry is crucial to those farmers and the agriculture business and we’re seeing a slowdown as a result of uncertainty within the commerce atmosphere.”
Ford says she’s spoken with soybean farmers and others involved with the tariff politics.
“What I’d let you know is that our farmer members are supportive in understanding that the administration is making an attempt to do one thing on mental property theft,” she says. “They wish to ensure that they’ve applicable commerce agreements, and I believe that they are supportive.”
Greater than anything, she says, these farmers want decision and readability — rapidly.
“Time is crucial,” she says. “So then what’s an important factor the administration can do? They’ll transfer with velocity and resolve these commerce points and resolve these tariff points.”
Being a primary
When the announcement about Ford’s promotion to CEO went out, the press launch celebrated her achievements, but it surely made no particular point out of an essential “first” in Fortune 500 historical past.
With Ford’s promotion, she turned the primary brazenly homosexual feminine CEO to steer a Fortune 500 firm.
Within the months since, she’s heard from individuals about how a lot that “first” has meant to them.
“Folks have come as much as me and stated, ‘Thanks,'” she says. “And it is not simply the LGBTQ neighborhood, it’s simply individuals of their regular life saying, ‘Thanks for being your genuine self and inspiring others to do this.'”
Ford says she’s by no means confronted discrimination in her profession, however she’s undoubtedly thought-about its potential affect on herself and her household.
“I had made deliberate selections for some locations the place I felt as if it is probably not as pleasant,” she says. “I stated, ‘The job appears nice. You are an exquisite chief. I am unable to be right here as a result of I do not assume this will likely be nice. My partner is a lady, and I’ve a daughter.”
On that path to the C-suite, she calls again to an essential lesson, but once more from her mom: “Beth, if you would like one thing, ask for it.”
“You anticipate you are going to be acknowledged since you’ve performed the onerous work, and that is not truly the way it all the time occurs,” Ford says.