The battle for second rages on.
Whereas Samsung held the highest smartphone spot all 4 quarters final 12 months, Huawei overtook Apple in Q2 2018 smartphone shipments, marking the primary time in seven years that Samsung and Apple weren’t the highest two smartphone makers. Huawei maintained second place in Q3 2018, however Apple regained its silver spot in This fall 2018. As we speak we discovered that the Chinese language firm beat its U.S counterpart once more, in Q1 2019.
Smartphone distributors shipped a complete of 310.eight million smartphones worldwide in Q1 2019, down 6.6% from the 332.7 million items in Q1 2018. Of the highest 5, solely Huawei and Vivo shipped extra items than the 12 months earlier than. The Q1 2019 figures come from IDC, which summarized its findings within the following chart:
Samsung, Huawei, and Apple
As you possibly can see above, Samsung misplaced 0.Four factors (from 23.5% to 23.1%) because it shipped 6.three million fewer smartphones (71.9 million). Samsung usually owns a few fifth of the market, and that continues to be unchanged. It appears just like the Galaxy S10 and Galaxy S10+ did properly in the course of the quarter, however Samsung is shedding on the mid-range and low-end. The Samsung Galaxy S10 5G will not be going to have the ability to assist a lot there.
Huawei gained a whopping 7.2 factors, hitting 19.0% market share. That’s the most important lead its held above Apple, and likewise the closest it has come to unseating Samsung — its now nearer to its Korean competitor than its American counterpart. The Chinese language firm is efficiently dismantling the smartphone duopoly. And that’s even earlier than the Huawei P30 and P30 Professional have a full quarter of shipments to point out off. Hauwei’s high-end gadgets proceed to search out robust demand, as do its Honor fashions offered through on-line channels. In China particularly, Huawei has a well-rounded portfolio focusing on all segments.
Apple’s share, in the meantime, fell 4.Zero factors (from 15.7% to 11.7%), as the corporate shifts its focus to companies. Opponents proceed to eat away at Apple’s market share, and on condition that the corporate doesn’t have a 5G technique, that’s unlikely to vary this 12 months. Apple’s settlement with Qualcomm might, nevertheless, flip its smartphone technique round for 2020.
Chinese language domination
Xiaomi slipped 0.Four factors (to eight.0%), Vivo grew 1.9 factors (to 7.5%), and Oppo stayed flat (at 7.4%). These three are battling it out for fourth much more intently than the highest three are combating for the highest spot. Firms exterior of the “high 5” collectively misplaced 4.Four factors.
Shoppers are now not as obsessive about upgrading to the most recent and biggest smartphone. However after they do, or when first-time patrons be part of, they’re more and more contemplating a Chinese language firm over the standard Samsung or Apple choices.
“It’s turning into more and more clear that Huawei is laser centered on rising its stature on the planet of cellular gadgets, with smartphones being its lead horse,” IDC program vp Ryan Reith mentioned in an announcement. “The general smartphone market continues to be challenged in virtually all areas, but Huawei was capable of develop shipments by 50%, not solely signifying a transparent quantity two by way of market share but additionally closing the hole available on the market chief Samsung. This new rating of Samsung, Huawei, and Apple may be very probably what we’ll see when 2019 is all mentioned and performed.”