Forward of his Okay.R.I.T. IZ HERE fourth studio endeavor, Huge Okay.R.I.T., Mississippi’s lyrical power to be reckoned with, launched the domineering, era-awakening single to set the tone for the 2019-slated album: “Okay.R.I.T. Right here.”
A sequel of types to his “Power” visible, Okay.R.I.T. leads eras of hip-hop, Black empowerment, and African and Southern nativity into acute freedom of not solely self, however expression and group as nicely. Arguably, probably the most gripping scene of the visible arrives in a slavery public sale operated by the fictional report label home, “Plantation Data.” Within the useless of precise slavery auctions of the Atlantic slave commerce, the sell-off reveals Black rap artists—together with the previous Def Jam artist himself—standing atop tree stumps on a plantation as an auctioneer advertises the best-selling qualities of every slave to potential patrons. These bidders are white, business-suited males, presumably meant to imitate the predominate demographic of report label executives, who stroll across the plantation to examine the lads in hopes of constructing a purchase order.
Okay.R.I.T. is bought as an “underrated, underground rapper,” the auctioneer describes of him. “He’s a lyricist. And he’s nation. $100 bucks.” He’s finally bought for $90 to an African tribe, a household and freedom of which he seamlessly blends into, as he spits the observe’s refrain: “That was then, that is now/ this for positive, let ’em know/ Right here I’m going, elevate ’em up, elevate ’em up /There I’m going, elevate ’em up, elevate ’em up/ That was them, that is me, that is king, you ain’t know.”
Of the one, Okay.R.I.T. proclaims, “ain’t nothing like celebrating my independence, shoutout to Camper for having the ability to match the power on the manufacturing & bringing this full circle…Okay.R.I.T. HERE!”
An announcement to the slave-like circumstances of not solely label signage for hip-hop artists, however the sacrificial surrendering of inventive expression, self-worth, and independency, Okay.R.I.T. is establishing his artistry, rap sovereignty and trade outlook in a completely new house for 2019.
Let “Okay.R.I.T. HERE” be a warning.
Hearken to the official observe and music video under.