Zuckerberg said campaigns will be able to keep running ads purchased before the final week of the election — even if they contain misinformation — because fact-checkers and journalists will have had ample time to scrutinize them before election day.
Facebook’s temporary restrictions on political advertising will lift after Election Day, the company told CNN, indicating it does not believe the same preemptive precautions are necessary in anticipation of a chaotic election with ambiguous results.
Zuckerberg said that following the election, Facebook will apply a contextual label to any candidate or campaign’s posts that attempt to claim victory before official results are available. Separately, it will also apply similar labels to posts that seek to delegitimize the results.
— CNN Business’ Brian Fung contributed to this report