RIO DE JANEIRO — A financial institution business that featured a transgender lady and several other younger blacks has been eliminated after Brazilian President Jair Bolsonaro intervened.
Bolsonaro, a former military captain with a protracted historical past of disparaging feedback about minorities and gays, took workplace Jan. 1. Since then, he has ceaselessly weighed into cultural wars.
In an announcement to The Related Press Friday, Banco do Brasil mentioned the advert was taken off air after Bolsonaro spoke with the state-run financial institution’s president, Rubem Novaes. The assertion mentioned the director of promoting had been fired, however didn’t present additional particulars.
The president’s workplace declined remark.
Set to music, the advert exhibits a number of Brazilians going about their day.
Information of the advert’s removing comes a day after Bolsonaro reportedly mentioned Brazil shouldn’t develop into a “homosexual paradise.”
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