BMW has launched its largest SUV ever, coming into one of many market’s most worthwhile segments, lengthy dominated by Mercedes, Audi and Cadillac.
The German automaker will lastly have a full-size SUV of its personal when the BMW X7 arrives in showrooms in April.
With an additional row of seating and extra elbow room than its bestselling mid-size X5 utility automobile, the X7 will capitalize on a shopper desire for bigger automobiles. U.S. gross sales of BMW’s crossovers and SUVs rose 21% final 12 months, surpassing sedan gross sales for the primary time ever.
“The query we at all times want to contemplate when introducing a brand new mannequin is whether or not it is going to cannibalize gross sales from different fashions within the lineup or carry new conquest prospects from Mercedes and different manufacturers,” mentioned Nina McFadden, product supervisor for the X7. “We’re planning on seeing lots of the latter.”
BMW says its latest SUV, which measures about 9 inches longer than the X5, will enchantment principally to households. Executives count on about 70% of shoppers to decide on the 340-horsepower, $73,900 base mannequin and the rest to decide on the extra highly effective V8 model, which makes 462 horsepower and begins at $92,600.
The second-row bench seat may be swapped for 2 captain’s chairs that decrease seating capability to 6 passengers.
In 2018, pickup vehicles, SUVs, and crossovers comprised about 70% of U.S. automobile gross sales. Automotive analysis agency AutoPacific estimates that SUVs alone will represent 59% of the U.S. market by 2024. Premium luxurious SUVs together with the X7 are anticipated to rise 11% over the identical interval.
“This progress is notable given that general automobile gross sales are forecast to say no within the coming years, however gross sales of those costly luxurious SUVs are anticipated to develop,” mentioned Ed Kim, vice chairman of trade evaluation at AutoPacific. “Previously, X5 was enough as BMW’s prime SUV providing, however immediately, the wealthy are solely getting richer—particularly globally—and so they have cash to spend. Thus, a real flagship SUV is completely a very good factor for BMW to have.”
BMW’s seven-seater will do battle with the Mercedes-Benz GLS, Audi Q7, Infiniti QX80, Lincoln Navigator, Land Rover Vary Rover and short-wheelbase model of the Cadillac Escalade.
The SUV, which is assembled at BMW’s Spartanburg, S.C. plant, bears BMW’s largest-ever kidney grille and includes a extra muscular, upright stance than the signature low-slung profile that BMW’s smaller crossovers showcase.