Atlassian has given Confluence its greatest revamp in years, providing extra highly effective analytics, improved search and new methods to work together with the content material collaboration platform.
Alongside the 15 new Confluence options unveiled on the Atlassian Summit in Las Vegas this week, the Australian software program vendor additionally introduced the acquisitions of Good Software program – the startup answerable for the Analytics for Confluence add-on. It’s the fourth acquisition by Atlassian previously 12 months, a listing that features AgileCraft (now Jira Align), Butler and OpsGenie.
Confluence, created in 2004, is considered one of Atlassian’s oldest merchandise and its second greatest income driver. Initially aimed primarily at software program builders, its focus has widened lately: Atlassian’s head of Confluence Cloud, Pratima Arora, mentioned that one in 4 Confluence clients now use the applying throughout their operations.
The brand new options introduced this week are aimed toward persevering with to broaden the enchantment of Confluence to HR, advertising, gross sales and enterprise groups.
The largest change concerned improved analytics. Arora pointed to a spread of makes use of. It will likely be potential, as an illustration, to realize insights into how people and groups are partaking with Confluence content material, very similar to Google Analytics provides suggestions on public web sites. This will help creators tweak their content material (lower sentence size, add extra pictures or change titles) to get extra views. It additionally permits lets managers to test whether or not group members have really learn essential paperwork, for instance.
“Creators wish to know what’s the attain of their content material, how many individuals are studying it, how are folks partaking with it – so we give them easy statistics,” mentioned Arora.
“So it’s a highly effective characteristic for finish customers, giving them that gratification of suggestions,” Arora mentioned. “After which it helps admins or managers to see which content material is getting essentially the most traction and which content material ought to I clear out, and who’re essentially the most partaking of the group members.”
The corporate additionally plans tighter integration with Good Software program’s analytics add-ons.
There are new methods to work together with Confluence, too.
Amongst these are slash instructions to shortly add tables, pictures, emojis and extra to paperwork, in addition to new visible enhancements that may be included. These embrace: tables of contents, motion gadgets, roadmaps, statuses and due knowledge. Sensible hyperlinks mechanically add wealthy previews of third-party apps similar to Google Drive, Dropbox, Trello and Asana.
Atlassian can also be making it simpler to search out content material inside Confluence.
Up to date navigation gives a declutter characteristic and a extra intuitive option to change between expanded and collapsed menus. There are new folks and group profiles – with info similar to a bio, picture and up to date work – and extra correct quick-search features.
David Chou, vice chairman and principal analyst at Constellation Analysis, mentioned the enhancements, particularly these involving analytics, might be welcomed by clients.
“I believe there may be loads of potential with analytics,” mentioned Chou. ‘As a result of it’s their platform, they will present loads of insights with the analytics which are going to assist organizations change into much more agile, and assist organizations acquire further insights.”
However Atlassian faces challenges in pushing Confluence to a broader enterprise viewers and increasing its market share, he mentioned.
“I’d say they nonetheless want to determine find out how to get to enterprise purchasers, primary,” Chou mentioned. “Quantity two is, as a result of the main target of the folks which are utilizing the platform are principally information staff, programmers, builders, this isn’t on the radar for the CIO. So when it’s not on the radar for the CIO or the exec sponsor, it’s arduous to essentially acquire that enterprise adoption. These are a few of the challenges, however they acknowledge that and they’re working via that, which is nice.
“General, I believe time will inform whether or not they [can] seize further market share and acquire extra adoption on the platform, as a result of proper now it’s nonetheless tailor-made from the developer’s perspective. In the event that they actually wish to transition to be an enterprise platform, they’ve to unravel enterprise issues.”
Arora mentioned that whereas demand for Confluence continues to be strongest in with know-how groups, it’s rising within the wider enterprise.
“We have now seen an enormous development in that route,” she mentioned. “We do nonetheless have a really robust maintain in dev and IT, as a result of that’s the place we began. And we wish to maintain these customers – these are our champions, these are those that carry Confluence to the complete firm typically. However we’re seeing loads of development in different groups – advertising and HR being our high two.”